Abandoned carts—ugh, we’ve all been there. You’re this close to closing the sale, and then… nothing. But here’s the good news: it’s not over! Those abandoned carts? They’re basically a second chance to win your customer back.

So, why do people ditch their carts? Here’s the top reasons:

• They aren’t looking to buy, simply browse & check out your products
• Shipping costs were too high / estimated delivery time too long
• They couldn’t find a discount code
• Two many steps in the checkout process
• The page took too long to load
• They found the checkout process was too long for what they had time for

And many more, but we won’t bore you with reasons they won’t purchase, only the things we can do to entice one:

Email & SMS Abandoned Cart

We all know about abandoned carts, but many people just set up one email that is triggered from an abandoned cart, and call it a day. What if we were a bit more intentional and spent more time & thought behind with the set up, so we could then have a stream of revenue coming in with no leg work?

Here’s my recommended abandoned cart set up:

There is a higher CVR with brands who offer an incentive or a discount for those who complete purchase. Here’s some we love:

• 15% off 
• Free shipping
• Free gift with purchase

However, this is a friendly reminder that abandoned cart emails don’t have to be discounts. They can simply act as a reminder to complete check out. Here’s some brands we think do this well:

Retarget in Paid Ads

Did you know that you can use pixel-data to retarget abandoned cart(ers)? Yep, think of it like this: Someone visits your site. Exits. Isn’t subscribed to email or SMS (womp womp). However, you can catch them when they are scrolling on Facebook or Instagram. You can send a gentle push to complete checkout, with or without an incentive. Usually, the reminder itself is enough.

Things to keep in mind when using this:

• Be sure your ad is dynamic, so the URL adapts to where the user dropped off on the site
• Keep ad messaging simple + engaging (we don’t need cringe-worthy sales copy to drive purchases, I promise)
• Use images straight from the product page, so it looks familiar to the customer

Examples of this:

Set Up an Exit-Intent Pop Up 

Exit-intent pop-up uses a technology that tracks the mouse movements of your website visitors. It triggers a pop-up after detecting your user’s intention of leaving your website without buying anything or leaving behind any contact information (gotta love technology am I right?).

Even if they don’t purchase, you now have the means to continue to lower them down the funnel with your nurture campaign (which you better have effectively set up!). 

Here’s some examples of exit pop-ups: 

Final thoughts – turning casual, ghost browsers into high-intent customers

If you want to turn clicks into customers, its imperative that you implement tactics like the above to do so. Although we believe in magic, your products aren’t going to sell themselves!

Leveraging pixel-data and email/SMS captures can help you learn WHO is browsing your site, and give you an avenue to contact them. 

Ready to increase sales & better convert your site visitors?

Follow along and connect with us at Social Dreams Marketing. Let’s craft the perfect strategy that connects with your audience.