Whether you have an audience of 200 or an audience of 200k, its important that you know how to get your audience to purchase, when you want to. No, social media is not all about sales, but it is important that social media contributes to sales.

In order to have an audience willing to purchase from you, you have to understand them. Let’s chat about how to activate your audience from buying from you with 4 key principles:

1. What is your audience struggling with?
   
   Presenting a pain point you solve helps bring awareness to the product. Pain point = weakness, so if your audience can feel like your product or service supports their weakness, then they will be much more likely to purchase. Here’s a few examples:
   
   – Makeup company: Always deal with dry lips, and lipstick that never stays longer than a few hours?
   – Fitness-based subscription company: Have a lot of travel plans coming up and concerned about your daily movement?
   – Local boutique: Need something for your event this weekend, and missed your window to shop online? Come see us today before we close.
   
   
2. What do they desire?
   
   This is where empathizing and truly understanding your audience comes in. People can view inauthenticity, so its important that you truly understand the things they value. Remember – if they are already following you, there’s a good chance they like the ecosystem your business lives in. Lean into it, and stand strong in your mission.
   
   Think about the things your buyers take into account before purchasing. Is it relationships? emotions? is it data, and ROI? What buttons do we need to push to get them to buy?
   
   Leaning into what your audience desires will help shape your content – make sure every piece of content that goes out feeds into a desire that they may have.
   
   
3. What is the solution that your product/service provides?
   
   Now that we have identified the problem, and understand what they desire, how can we take those two things and let them know that OUR company is here to help?
   
   Here’s where you’ll give a shoutout to your services, your offerings, your case studies, etc. Any sort of resources you may have that help solve the problem, share them with your community here!
   
   Think of it like this: You own a clothing apparel line for Christian women. You created it because it was hard to fine cute clothing that wasn’t provocative or too revealing (problem). You understand the importance of feeling confident when you go out, but you also want to dress modestly (desire). That’s why we created XX brand, helping women easily access up-to-date styles in the fashion industry (solution).
   
   
4. How does you UNIQUELY provide that solution to them?
   
   Here is where you are going to let your mission drive you. Let the people in on the years of dreaming & hard work you’ve put into your business.
   
   How do YOU do it differently? How do you impact differently? How do you address problems differently?
   
   This could be your technique & process you have at your company. Or, this could be how you give back in your community. Maybe, its the out-of-the-box solutions you provide. Maybe it’s the mix of two popular products on the market, but you found the gap.
   
   Here’s the gist
   Social media is GREAT for education. In fact, its where you need to gain authority in the space. But, ultimately, you need to know how your audience is wired. Not in a yay-i-can-control-them type of way, but as a business owner you always want to cultivate a community of purchasers, not just viewers.
   
   Ready to turn your audience into purchasers? Follow us on IG so we can follow along & be your hype-up bestie. Not sure you have enough time on your plate to do this? Contact us and see how we can help support you. Either way, we’re rooting for you 🫶🏻